7 Of Our Favourite Ethical Underwear Brands
Between poly-heavy undies with bad VPL, too tight leg holes and annoying muffin top and the Bridget Jones-style frumpy pants, finding the perfect underwear is one of life's greatest challenges.
Add eco criteria to the list and well... you're definitely going to get your knickers in a twist.
Our answer is usually the same: whatever you wear, make sure it's comfortable and you feel like you. But of course, we also have our faves. Here's a list of our fave ethical underwear brands.
We're totally down with LÉ BUNS' eco friendly ethos and hi cut '80s aesthetic. With a range of underwear, wire-free bras and swimwear the label's super soft, figure hugging organic cotton feels both sturdy and luxurious no matter what you wear it under. We've worn the GIA bralette in black regularly under our DECADE and WANDERER styles for a casual and comfy outfit.
Cult New Zealand lingerie darlings Lonely Label have been purveyors of strong, individual and feminine finery for years with no signs of letting up. We love wearing their pieces to show off; perfect with sheer tops, low backed dresses and sweetheart necklines.
Conscious and inclusive, Hara pieces are made ethically in Melbourne from bamboo and dyed using 100% natural dyes including turmeric, madder root and indigo. We love the soft, earthy tones of their selection of smalls and their fierce message of inclusion, equality and conscious consumption.
Brisbane label Nico is something of an institution when it comes to ethical underwear doing their thing since 2012. Using a range of sustainable fabrics from organic cotton to lenzing modal and recycled nylon, the brand's founder Lis Harvey is a champion of minimalism and understated luxury.
Mighty Good Undies
From boy legs to briefs and granny knickers, Mighty Good Undies is mighty good at classic cuts and no frills necessities. Nothing fancy hear, just good old day to day undies for wearing all day, everyday. With handy bundle deals and packs, Mighty Good also sells undies for both men and women.
Bimby + Roy
In case you haven't heard Byron Bay is the new capital of ethical fashion start ups and this is where Bimby + Roy dream up and design their floral, gypset-inspired pieces. Created by two sisters (whoop, whoop) who grew up in the islands of Fiji all the pieces are manufactured ethically in the region's first solar powered facility. The brand is an evolution of their close family bond and everything they do is an extension of that. In Feb 2019 (with the help of the Aus government) Bimby + Roy opened a day care centre attached to their facility, allowing mothers and fathers who work there to be close to their kids.
La Luna Intimates
Another brand reppin' the Northern Rivers region is La Luna. Hand-dyed using botanical dyes their range of organic cotton bralettes and undies are both practical and a bit cheeky - the perfect combo. Colours range from yellow to fern green and are perfect under a classic tee, like our DOILLON tee in both black and white.
Main image credit: La Luna Intimates