Fashion is in our hearts, but it's our fierce belief that the current rag trade needs a shake up that inspires us; ethical, sustainable fashion isn't a trend, it's the new order.

After failing to find fashion-forward, stylish but also affordable basics that weren't created for trend's sake, we decided to create the things we wished existed. The result is a range of pieces that look good and feel great to wear, but don't come at the expense of the people who make them or the environment.

Less is more and quality over quantity, is our mantra.

Our vision for THE M|N|ML is to create luxury basics so comfortable it’s like a second skin – minimal fuss, maximum style – minus the negative impact.

We want to redefine the concept of the basic for anyone looking for versatile pieces to add to their capsule wardrobes. Dress 'em up or down, THE M|N|ML's styles can go from beach to ball in a heartbeat. 

Founded by creative sister duo – Safa Itote and Desta Cullen – THE M|N|ML creates socially-conscious ethical clothing for everyone, and we aim to create a business that does good in everything.